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Optimize Your LinkedIn, Get Inbound Inquiries, Stand Out Among Offers, Without the Chase

Discover how to attract clients on LinkedIn using the “new currency” of social media platforms.

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After Taking This Course

You'll learn how to

Want to build a social media profile that helps you become top of mind?

What’s the most effective way to market yourself as a freelancer?

With millions of freelancers on platforms like LinkedIn, it can be challenging to stand out, build credibility and gain the trust of your target audience.

And while most freelancers write about their credentials, skills, and portfolio, there are other key aspects to profile optimization that make prospecting easy.

Inside this course, you’ll discover step-by-step how to build and optimize your profile that does the selling for you — even if you’re just getting started with freelancing.

Plus, the proper approach to connecting with target prospects without having to send direct messages.

Overview

Your study journey

Lesson 1: Introduction and Course Overview

Lesson 2: LinkedIn as a Social Marketplace

Lesson 3: Cold Prospecting on Social Media Platforms

Lesson 4: Approach To Get Noticed on LinkedIn

Lesson 1: Bridge the Gap Between the Clients You Want Vs. The Clients You Attract

Lesson 2: Tried-and-Tested T-O-P-A-K [Target, Offer, Promise, Authority, Keywords] Optimization Formula

Lesson 3: How to Reflect T-O-P-A-K on Your Entire LinkedIn Profile (Part 1)

Lesson 4: How to Reflect T-O-P-A-K on Your Entire LinkedIn Profile (Part 2)

Lesson 5: Apply T-O-P-A-K to the rest of the main sections on LinkedIn

Lesson 1: Connect Like a Human to Make Digital Feel Personal

Lesson 2: Powerful Touchpoints to Activate on LinkedIn
Lesson 3: Smart Commenting FOURmula to get Noticed the Right Way

Lesson 4: Non-Spammy Connection Message FOURmula
Lesson 5: Power your Profile with Content That Builds Your Authority

Lesson 1: Recap to understand how the combined components will achieve results
Lesson 2: How do you know whether you are doing this right?
Lesson 3: Learn to Navigate LinkedIn to check proof of success

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FAQ

Frequently asked questions

Yes. This course is designed to help you unlock the power of LinkedIn for your freelancing career or business. Whether you’re new to the platform or have been building your network and connection for years, this course will help you stand out and become top of mind.

If you’re a freelancer, it’s best to have chosen a market and skill already, and how you help your clients solve their problems.

Yes. A certificate will be sent directly to your email once you complete the course.